Welcome to Headquarters.
Orders at the forge. Visitors at the gates. Campaigns in motion. The Treasury, Registry and Scriptorium are all here.
Unlock the Headquarters
Enter your private admin key once for this tab. Orders, live performance, campaigns and Registry controls will unlock together.
Order Forge
Every paid House moves through here — verify, make, dispatch and close the loop.
See what is happening outside the walls.
Traffic, customer behaviour, conversion and orders — live signals for what to do next.
Live Performance
Traffic, customer journey, orders and revenue — all in one place.
Refresh the dashboard to analyse your live customer funnel.
Customer journey
Conversion between each stepOrder pipeline
All stored ordersTraffic & paid orders
Where visitors come from
Source → trafficTop pages
Devices
Campaigns
More tools — tracked links, detailed source table & recent activity
Marketing link builder
Use a tracked link in posts and adverts so sales are attributed to the correct source.
Recent anonymous activity
Detailed traffic conversion
Money in. Money out. Know what is actually yours.
Track sales, advertising and business spending, then use the same ledger to estimate your tax reserve.
Tax reserve & business ledger
Live Stripe orders can feed turnover automatically. Add external income and real expenses — especially advertising — so the estimate follows what you actually spend.
Interactive what-if planner
Add pretend orders and other incomeIncome & spending ledger
Use this for external sales, adverts, materials, postage, ink, fees and other business costs. Website Stripe sales can be pulled in automatically above — do not enter them twice.
| Date | Type | Category | Note | Tax | Amount | |
|---|---|---|---|---|---|---|
| No Treasury entries yet. | ||||||
PROMOTIONSSales & countdownOnly open this when you want to run or end a sale.⌄
Sales & Countdown Manager
Put any combination of the three live Charter formats on sale. The public website and Stripe checkout use the same server-side price, and the sale automatically expires at the time you choose.
HOUSE REGISTRYHall of HousesManual Hall additions and registry maintenance.⌄
Hall of Houses Manager
Only customers who opt in are added to the Hall of Houses automatically after payment. Use this form for manual additions. You can optionally upload a crest image; otherwise choose a standard Forge sigil name such as Knight, Wolf, Bull, Stag, Dragon or Fairies.
House Notice Board Owner Access
Link an official Hall number to the House owner's email. The owner then uses Set up first login in the public Hall to create their private password. Future paid Hall entries are linked automatically from the Stripe checkout email.
WEBSITE CONTENTContent & updatesBrand details, events, upcoming products, polls and approved comments.⌄
Brand & contact
Public file controls
Event photos can use an external URL or an uploaded image. For copyrighted/third-party photos, keep the photo source and licence fields accurate.
News & external events
Upcoming Crest & Co. products
Upcoming Crest & Co. events
Event interest polls
Approved website comments
Only comments placed here appear publicly after the next site-content.json redeploy.
