CREST & CO.HEADQUARTERS
Forge ↗Live site ↗
PERFORMANCE

Performance

Traffic, Forge conversion, checkouts and sales.

Crest & Co. HeadquartersOwner's desk
HQ ONLINEPRIVATE OWNER AREA2026 · CREST & CO.
CREST & CO. HQ · OWNER COMMAND DESK

Welcome to Headquarters.

Orders at the forge. Visitors at the gates. Campaigns in motion. The Treasury, Registry and Scriptorium are all here.

Unlock the Headquarters

Enter your private admin key once for this tab. Orders, live performance, campaigns and Registry controls will unlock together.

Enter key to unlock live tools

Order Forge

Every paid House moves through here — verify, make, dispatch and close the loop.

Enter your admin key and refresh orders.
Load orders to view the live queue.
THE WATCHTOWER

See what is happening outside the walls.

Traffic, customer behaviour, conversion and orders — live signals for what to do next.

Live Performance

Traffic, customer journey, orders and revenue — all in one place.

Enter your admin key, then refresh.
No reset baseline set yet. Press RESET — START NOW whenever you want a clean measurement window.
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What needs attention today?

Refresh the dashboard to analyse your live customer funnel.

Enter your admin key and refresh the dashboard.
Quick insights appear after refresh.

Customer journey

Conversion between each step

Order pipeline

All stored orders

Traffic & paid orders

VisitorsPaid

Where visitors come from

Source → traffic

Top pages

Devices

Campaigns

More tools — tracked links, detailed source table & recent activity

Marketing link builder

Use a tracked link in posts and adverts so sales are attributed to the correct source.

Recent anonymous activity

No dashboard data loaded.

Detailed traffic conversion

THE TREASURY

Money in. Money out. Know what is actually yours.

Track sales, advertising and business spending, then use the same ledger to estimate your tax reserve.

CREST & CO. · TREASURY & TAX LEDGER

Tax reserve & business ledger

Live Stripe orders can feed turnover automatically. Add external income and real expenses — especially advertising — so the estimate follows what you actually spend.

6 Apr 2026 – 5 Apr 2027

Actual Treasury position

Tax-year-to-date · live orders + your ledger
LIVE + TRACKED
Live paid orders—
Tracked turnover—
Auto delivery cost—
Estimated taxable profit—
Load your order desk to calculate the actual tax reserve.
Only paid / production / dispatched orders inside the 2026/27 tax year are included. Checkout-created and unpaid orders are excluded.

Interactive what-if planner

Add pretend orders and other income
EDITABLE
Change any scenario number and the estimate updates instantly.
MONEY TRACKER

Income & spending ledger

Use this for external sales, adverts, materials, postage, ink, fees and other business costs. Website Stripe sales can be pulled in automatically above — do not enter them twice.

Total tracked revenue£0.00Live orders + manual income
Advertising spend£0.00Meta, TikTok, Etsy, Google, etc.
Other spending£0.00Materials, postage, ink, fees...
Cash profit before tax£0.00Revenue less tracked spending
Suggested tax reserve£0.00Current planning estimate
Quick add ad spend
£
Tax-year entries0 entriesSaved on this browser · export CSV for your records
DateTypeCategoryNoteTaxAmount
No Treasury entries yet.
Planning tool only. The ledger is stored in this browser and is not a tax return. Advertising/marketing, postage, printing/ink and other qualifying business costs can generally be allowable when incurred for the business; not every payment is automatically deductible. The 2026/27 estimate uses a £12,570 standard Personal Allowance and Class 4 NI at 6% from £12,570 to £50,270 and 2% above. Keep receipts and use HMRC or an accountant for your return. Rates/expense rules checked against GOV.UK in Aug 2026.
PROMOTIONSSales & countdownOnly open this when you want to run or end a sale.
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LIVE PRICE CONTROL

Sales & Countdown Manager

Put any combination of the three live Charter formats on sale. The public website and Stripe checkout use the same server-side price, and the sale automatically expires at the time you choose.

Not loaded
Quick timer:
Normal £19.99
Sale £14.99
Normal £12.99
Sale £9.74
Normal £34.99
Sale £26.24
Enter your admin key, then load the live sale. The 1 week preset ends exactly seven days after the selected start.
HOUSE REGISTRYHall of HousesManual Hall additions and registry maintenance.
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Hall of Houses Manager

Only customers who opt in are added to the Hall of Houses automatically after payment. Use this form for manual additions. You can optionally upload a crest image; otherwise choose a standard Forge sigil name such as Knight, Wolf, Bull, Stag, Dragon or Fairies.

WEBSITE CONTENTContent & updatesBrand details, events, upcoming products, polls and approved comments.
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Content edits need a site-content.json download + redeploy. Orders, sales and Hall changes are live.

Brand & contact

Public file controls

Event photos can use an external URL or an uploaded image. For copyrighted/third-party photos, keep the photo source and licence fields accurate.

News & external events

Upcoming Crest & Co. products

Upcoming Crest & Co. events

Event interest polls

Approved website comments

Only comments placed here appear publicly after the next site-content.json redeploy.